Now that it is all too clear to everyone that all it takes to send your microcap stock price soaring anywhere between 50% and 500% or more, is to either add "Blockchain" to the company name, or announce some "Cryptocurrency initiative" as we showed two weeks ago, moments ago former camera and film giant Eastman Kodak did both, sending its stock soaring as much as 77%.

In a press release on Tuesday afternoon, Kodak stock soared after the recently insolvent photography company said it would launch the Kodakcoin, "a photocentric cryptocurrency to empower photographers and agencies to take greater control in image rights management."

From the press release:

Today Kodak and WENN Digital, in a licensing partnership, announced the launch of the KODAKOne image rights management platform and KODAKCoin, a photo-centric cryptocurrency to empower photographers and agencies to take greater control in image rights management.