In what can only be described as the perfect case of irony, The New York Times aired a fake news ad in a story decrying fake news and the death of facts.

The piece is an editorial called "Truth and Lies in the Age of Trump" published Saturday. NYTimes' editorial board discussed the decay of facts in a Walter Cronkite-less era dominated by truth-spinners like President-elect Donald Trump.

Smack dab in the middle of this piece lamenting the end of reliable news was a fake news story claiming Alec Baldwin was dead at 58. Gizmodo Media Group executive editor John Cook took a screenshot of the ad and posted it to Twitter Dec. 10.