Claiming some of their videos had been barred from making money through the company's ad services, YouTube hosts like Philip DeFranco spoke out against the policy, claiming over "a dozen of his videos had been flagged as inappropriate for advertising, including one dinged for 'graphic content or excessive strong language.'"

In a video entitled "YouTube Is Shutting Down My Channel and I'm Not Sure What To Do," DeFranco called YouTube's policy "censorship with a different name," since users touching on what the company considers to be controversial subjects end up losing money. "If you do this on the regular, and you have no advertising," DeFranco added, "it's not sustainable."