The controversial group of experts is collectively known as the Social and Behavioral Sciences Team (SBST) and it functions under the White House Office of Science and Technology Policy (OSTP).

In 2015 Obama signed an executive order directing federal agencies to use behavioral science to sell their programs to the public, the records obtained by Judicial Watch reveal. By then the government had contracted "20 leading social and behavioral research experts" that at that point had already been involved in "more than 75 agency collaborations," the records state. A memo sent from SBST chair Maya Shankar, a neuroscientist, to OSTP Director John Holdren offers agencies guidance and information about available government support for using behavioral insights to improve federal forms. Sent electronically, the memo is titled "Behavioral Science Insights and Federal Forms."