The posters were attracting attention in front of the Pacific Design Center, The Abbey, West Hollywood City Hall and in front of artist Chad Michael Morrisette's house.  Morrisette had covered the roof of his house with 50 mannequins to make a statement about the Orlando shootings.

If one picture is worth a thousand words, the series of posters surely represented an eloquent plea to the LGBT community and other Americans to stand as one (thus the "Don't Tread On Me symbol of the American Revolution), as well as a marked attempt to encourage the LGBT community to eschew their traditional pacifist role and take up arms to defend themselves, in the manner of Americans from the Minutemen of the Revolutionary War to the armed service members who defend American values to this very day. 

In pictorial fashion, the poster truly represented a call to arms.