The New Day, created by publishing giant Trinity Mirror, hit the newsstands on Monday, carrying a front-page story of a report into children who cared for their parents and a column by Cameron calling on Britain to remain in the European Union.

Despite plummeting sales of print newspapers, which led The Independent to announce last week that it was moving online, the new paper insisted that its unique format would help it survive.

"We would of course be completely daft if what we were launching was just another newspaper. But it's not," said a message from its editorial team.

"Yes, we have news and we are made of paper. But that's pretty much where the similarities end. We know this can't just be another newspaper."