At the GeekWire Summit in Seattle, Nike COO Erik Sprunk tossed around the idea of Nike giving consumers the option to create a computer file that will allow them to manufacture a printable sneaker in their own home.

"Do I envision a future where we might still own the file from an IP perspective — you can't just have anyone making a Nike product — and have it manufactured in your own home or we do it for you at our store?" Sprunk said. "Yeah, that's not that far away."

While this innovation might be a thing of the future, the idea is that a file will contain data for your own custom shoe. Consumers would be able to create the design, color and shoe size to be downloaded and produced on a 3D printer.

Nike is constantly innovating to create the most up-to-date fitness technologies. But it's not only the products that are being updated. Nike is working to update the manufacturing and engineering process behind the creation of the products.