In the third season opener of Showtime's Masters of Sex, William Masters and Virginia Johnson — now ready to give their years of research its public debut — hold a press conference to discuss their findings. Over the course of the episode, they're confronted with often skeptical and occasionally hostile commentary from the press, until Masters is finally inspired to give a stirring speech about the damaging effects of stigma and ignorance around sexuality. In response, one of the most antagonistic members of the press reveals that he's only been hard on the pair because he believes their research is incredibly important — on par, he suggests, with that of Galileo.