Customers of New Zealand-based footwear firm Three Over Seven will be able to scan their feet with a smartphone app and have a custom pair of shoes produced and delivered.

 

Three Over Seven already produces a line of innovative woolen running shoes, which are specifically designed for jogging, so that wearers need not wear both socks and shoes. The Wool Runners, which were funded by a Kickstarter campaign, are manufactured using mid-micron New Zealand sheep's wool, with a patent-pending process that makes the material suitable for use as a shoe upper. Three Over Seven told Gizmag that the fabric took two years to develop, with the help of a grant from the New Zealand wool industry funding organization WIRL and from textile institute AgResearch.