IPFS News Link • Technology: Software
Why No One Likes Mobile Ads and How Companies Hope to Change That
• Technologyreview.comWhere consumer attention goes, ad dollars are supposed to follow. That hasn’t quite happened on mobile devices.
U.S. adults now spend about 82 minutes a day on average using mobile devices for activities other than calls. Yet only about 2 percent of all advertising dollars is being spent on mobile websites or inside mobile apps, according to estimates from eMarketer, an advertising research company.