Would you follow your favorite basketball player’s shoes on Facebook or Twitter? That’s right: the player’s shoes, connected to the Web and posting status updates live from the basketball court. Bizarre as it sounds, this could happen in the not-so-distant future of digital advertising and marketing, if some of the ideas conceived by Google’s latest advertising experiment, Art Copy & Code, take flight.

Project lead Aman Govil says Art Copy & Code, introduced this month, is meant to show how advertising and marketing can be more relevant in a technology-rich and highly connected world.