Finally, it’s time to watch your favorite show. The popcorn’s popped, the dishes are washed, the lights are dimmed. You shut off the cell phone, sink into the couch, and turn on … YouTube?

The online video giant – famous for drugged toddlers, Rebecca Black, and quite possibly the best campaign ad in the history of mankind – is reportedly finalizing contracts for its first of more than a dozen channels, which will feature original, regularly-scheduled content on fashion, sports, and other mainstream topics.

According to the Wall Street Journal, Google executives say they want to build a comprehensive video service that will rival traditional TV channels, not just a service to better compete with other Web video sites like Hulu, iTunes and Netflix. Google bought YouTube in October of 2006.