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IPFS News Link • Entertainment: Television (TV)

First glimpse at Budweiser's $7 million Super Bowl 58 commercial with iconic Clydesdales...

• https://www.dailymail.co, By NOA HALFF

A first glimpse at Budweiser Super Bowl 58 commercial features a revival of the iconic Clydesdales as the beleaguered parent company Anheuser Busch attempts to stage a comeback after Bud Light fiasco.

'Good Morning America' revealed an exclusive look at the new ad on Wednesday with a special guest appearance from a Clydesdale superstar named Olaf.

The inside look tells the story of a Labrador who comes to the rescue of the Clydesdales as they struggle to navigate the storm. 

The victorious journey ends with the safe return of the horses who are welcomed home by a cheering crowd celebrating with a Budweiser in hand - and a final message that reads 'Delivering Since 1876.'

The ad will air in full during the Super Bowl on Feburary 11. Based on last year's advertising rates, the 30 second Budweiser commercial could cost as much as $7 million.

Kristina Punwani, head of marketing at Budweiser USA, said in a statement: 'Budweiser has been synonymous with the Super Bowl for decades and the broadcast continues to be a very special moment for our brand and a core pillar of our advertising strategy.

'We knew there was no better way to show Budweiser's continued commitment to delivering for its fans than with our biggest celebrities.' 

The anticipated advert was directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial Henry Alex Rubin.

There is a long-time tradition of Super Bowl ads featuring the Clydesdales but their presence is not guaranteed each year. 

'The Clydesdales are always something that's up for discussion and up for consideration,' Punwani said to Variety Magazine. 'And this year, it just felt like the right moment to bring them back.' 


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