The Israel Defense Forces Spokesman's Office is to
begin drafting computer experts with an eye toward establishing an
Internet and new media department unit, Army Spokesman Brig. Gen. Avi
Benayahu said Monday.
Speaking at the Eilat Journalists Conference, Benayahu said the new
department would focus on the Internet's social media networks mainly
to reach an international audience directly rather than through the
regular media.
The new unit, as well as an initiative by the Information and
Diaspora Ministry to train people to represent Israel independently on
the Internet and in other arenas, were presented Monday at the
conference during a panel discussion on Israeli public relations
abroad.
Responding to criticism of Israel's ability to face hostile entities on
the Web, Benayahu said the new program would be able to deal with the
problem. He said that from each group drafted to the Army Spokesman's
Office, between eight to 10 young people who are experts in Web 2.0 -
YouTube, Facebook and Twitter - to be identified before induction,
would be assigned to the new department. The new recruits would be put
to work in the new media unit after undergoing a general Army
Spokesman's Unit training course.
Benayahu told Haaretz the new program would be up and running in a few months.
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