While many people assumed that companies were "bending the knee" to progressive activists, the opposite was actually true.  Woke movements are a minority within western populations and have no boycott power.  There's never been any reason for businesses to be afraid of them.

In fact, without the support of companies like Blackrock, Vanguard, Google, Facebook, Twitter and many others the cancel mob would have little to no power.  The situation seems to be changing, or the damage seems to be minimized.  One corporate entity reflects this shift more than any other, and that's Disney. 

A lot has happened in the US in the past several years, so much in fact that it might be hard to remember how close the country came to total disaster under the dictates of the progressive hive.  The political left had been accumulating social influence with the aid of international corporations, NGOs and government officials since at least 2016.  However, after the Biden Administration took office and pandemic hysteria went into full swing, the activists sought to flex their cancel culture muscle in a big way.

The result was a dystopian frenzy in which mass censorship was rampant and speaking out in any way against official narratives might get you booted from social media and even fired from your job.  Leftists called it "consequence culture" as a way to justify their behavior, but the consensus was that this was thought-policing on an Orwellian scale.  The assumption by leftists being that they are the virtuous arbiters over what words and beliefs should be punished.  No one voted for them to do this job.

The smell of blood was in the water and, as with all dystopian societies, certain non-compliant people were made into examples to frighten everyone else.  

UFC fighter and actress Gina Carano was one of those people.  Carano says she was harassed by Disney management to add "pronouns" to her social media bio to "prove her support for trans lives".  After the actress made an online joke by listing her "pronouns" on Twitter as 'beeb bop boop', the company brought pressure to bear in an attempt to force Carano into silence.