McCrory tested his theory at home with 5lbs of hair from his salon stuffed into his wife's pantyhose and a kiddie pool in his backyard. A million-dollar idea was born. Hair has a unique ability to adsorb ?" rather than absorb ?" oil. When hair comes into contact with oil, the oil molecules stick to the surface of the hair, making a film that holds fast. Just a dip will do it! Lisa Gautier, co-founder of Matter of Trust - "get a haircut, save a beach" ...quite catchy Three years later, the idea was proven at scale when an oil tanker ran aground in the Galapagos Islands. Matter of Trust was able to aid in the cleanup with their felted hair mats.