They're seeing gains today and predicting more gains into the future. Those who are either invested in precious metals already or who plan to do so now are seeing safety and security on the horizon.

Unfortunately, this surge in interest has also prompted gold "sharks" to spend heavily and put out their "chum" to entice Americans to purchase their products. They're hiring celebrity spokespeople. They're making logic-defying offers like "free" silver with "qualified" purchase. They're even engaging in email spam, a practice that infuriates most Americans but is deemed acceptable by gold "sharks" who hope to catch the scent of unsuspecting prey.

Genesis Gold Group has always taken a different approach. As a faith-driven precious metals company, they hold their marketing and sales teams at a higher standard, offering education and a mix of gold and silver products designed for each individual client rather than the high-margin "shotgun" approach. They aren't spamming. They aren't making ludicrous offers of "free" stuff in hopes of finding the gullible. They're just applying proper financial and Biblical stewardship to help Americans protect their wealth and retirement.

"These are dangerous times for retirees and investors who aren't paying close attention to what they're buying," said Jonathan Rose, co-founder of Genesis Gold Group. "On one hand, the demand for precious metals is at an all-time high, as it should be. On the other hand, the risk of bad deals being sold during high demand times is rising."

Unlike other precious metals companies, Genesis Gold Group does not pressure clients into buying the products with the highest margins. Instead, they personalize the "metals mix" for their clients with physical gold and silver to back their self-directed IRAs. They do this by educating their clients and offering a wide range of products to cater to their individual needs.

"An educated buyer is the best buyer," Rose said. "This has never been more true than it is today."