The funds would be used for a media campaign aimed at portraying Hamas not only as an enemy of Israel but also as an enemy and threat to the United States. The action is organized by American billionaire Barry Sternlicht, who founded Starwood Capital Group.
A media 'influencer', known as Really Graceful, who has over 400,000 Youtube subscribers, made a video showing that she was contacted by an Israeli advertising company to promote Israel in the wake of widespread criticism for its war in Gaza. Another influencer said that he was offered $5000 to promote Israel.

Real-estate billionaire Barry Sternlicht is trying to organize support and spend as much as $50 million on a media campaign targeted at defining Hamas as a terrorist organization, according to a report.

Sternlicht began the campaign just days after the Oct. 7 terrorist attack in Israel committed by Hamas, according to an email viewed by online news site Semafor. He initially sought $1 million in donations from a group of the business world's richest individuals.

The campaign would "define Hamas to the American people as a terrorist organization."

In the email, Sternlicht wrote he had "a great conversation" with Warner Bros. Discovery CEO David Zaslav about the campaign, adding that Endeavor CEO and talent agent Ari Emanuel agreed to coordinate it. According to the report, however, spokespeople for both men said they are no longer involved.