However, there seems to have been a demographic shift in YouTube's audience over the years.

As Visual Capitalist's Freny Fernandes details below, while commercial music videos once dominated the rankings of the most-viewed videos on YouTube, they have since faced stiff competition from an unlikely source: nursery rhymes and children's educational videos.

This graphic pulls up the 20 most viewed videos on YouTube, revealing the rising demand for kid-focused content and videos as of August 2023.

Now Streaming for Children

Launched in 2016 by Korean education brand Pinkfong, the catchy "Baby Shark (do-do, do-do-do-do)" dance video became the first music video ever to cross 10 billion views in January 2021.