Disney went ahead with the transgender endorsement despite the fact that Anheuser-Busch, the parent company of the Bud Light brand, has lost billions in revenue recently for doing the exact same thing.

Disney is paying a transgender TikTok influencer to promote children's clothes and accessories, including Minnie Mouse's customary outfit of a red dress, yellow pumps, and a red hair bow.

The influencer, called Seann Altman, identifies as 'gender fluid'.

Here he they is in a promo for Disney Style, the brand name of the company's clothing line, telling kids "I literally look like Minnie Mouse!"

Disney bizarrely went ahead with this despite the fact that Anheuser-Busch, the parent company of the Bud Light brand has lost billions in revenue recently for doing the exact same thing.

Indeed, the company just announced it is reducing its employment roster by two percent, cutting nearly 400 positions.

Bud Light has experienced a sales drop of 21.4 percent, while its parent brand, Budweiser, has lost 11.5 percent. Meanwhile, its major competitor, Coors Light, has seen a 10.9 percent sales boost.