The new AI startup officially went live with a website and Twitter page on July 12. 

"Today we announce the formation of xAI. The goal of xAI is to understand the true nature of the universe," the company's website reads. 

Musk confirmed the launch with a brief tweet. 

xAI's team -- which comes from top AI companies that include DeepMind, OpenAI, Google Research, Microsoft Research and Tesla, is led by Musk.