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IPFS News Link • Boycotts

The ESG Empire Strikes Back Following Bud Light Boycott

• by Jon Miltimore

The Wall Street Journal ran a deep dive article last week exploring "how Bud Light blew it," but it somehow missed the most important part of the story.

As most people already know, the world's most popular light lager has seen a collapse in sales following a boycott prompted by a March Madness ad campaign featuring transgender influencer Dylan Mulvaney. The Journal's chart depicting the fall in Bud Light sales speaks for itself, and the company's delayed and tepid response to the uproar only seemed to make matters worse.

This isn't Anheuser-Busch's first foray into controversial social issues.

The Journal's Jennifer Maloney points out that the company has been engaging in social equity-themed advertising for years, including a 2021 Michelob Ultra ad featuring transgender track star Cecé Telfer and a 2022 Bud Light Canada campaign for Pride Month displaying various pronouns .