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IPFS News Link • Business/ Commerce

The Real Reason Beer Companies Are Going Woke

• https://fee.org, Jon Miltimore

The puns were flowing like wine, or rather, beer, on social media this week when Miller Lite went viral for an ad campaign that blasted its own brand for "sexism."

"Hold my beer, Budweiser! Miller Lite's new feminist spokeswoman is here to cuss at you and explain why men are evil," wrote Not the Bee.

"Miller Lite apparently wants the Bud Light boycott treatment too," said Rogan O'Handley, a Hollywood lawyer turned conservative commentator and supporter of former President Donald Trump. "Newsflash: After a hard day's work, working-class beer drinkers don't want to be lectured like they're in a gender studies class at SUNY-Oswego."

The ad features Ilana Glazer, a comedian who claimed women were the first brewers in history but were betrayed by corporate America.

"From Mesopotamia to the Middle Ages to colonial America, women were the ones doing the brewing," Glazer said. "Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis."

To make amends, Miller Lite is buying up vintage ad art featuring women in swimwear, which it will turn into compost to support female brewers. "That good s*** helps farmers grow quality hops," one woman explains.

Many accused Miller Lite of following the "woke" path of Bud Light, which witnessed a collapse in sales following a March Madness ad campaign featuring transgender influencer Dylan Mulvaney that prompted Anheuser-Busch to issue an apology .

"We never intended to be part of a discussion that divides people," wrote CEO Brendan Whitworth.


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