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Tomi Lahren says conservatives will keep boycotting Bud Light until it 'acknowledges'...


Political commentator Tomi Lahren has said conservatives will continue to boycott Bud Light until they 'acknowledge' the mistake they made after their disastrous partnership with transgender influencer Dylan Mulvaney

The beer brand presented Mulvaney with personalized cans showing her face, which she promoted on April 1st.

Fans of the beer erupted in fury with a boycott was declared, Kid Rock used Bud Light cans as target practice, and $5 billion was wiped off the value of the brand. 

Two senior marketing executives have taken leave of absence amid the fiasco.

Now, Lahren has weighed in on the fury saying that conservatives will continue to boycott the beer until leaders 'acknowledge' their mistake.

Speaking to Fox News, the 30-year-old said: 'Conservative consumers matter and I think that Bud Light and all other companies out there are starting to realize that the hard way.

'Until they come out and actually acknowledge it head on, conservatives are still going to be upset and we will not be drinking Bud Light - I can promise you that.'

Lahren had been responding to a commercial Bud Light had launched which was a clear nod to American country music and its fans, and designed to appeal to its more traditional market.

The company had to resort to disabling comments on the YouTube video after being criticized for it. 

Budweiser also came under fire earlier last month for a patriotic ad featuring its iconic Clydesdale horses.

The ad for the beer - which like Bud Light is owned by Anheuser-Busch - appeared to be a return to traditional values for the brand which has historically appealed to blue-collar American workers.