Karsashian has agreed to settle the charges for $1.26 million in penalties, and will cooperate with an ongoing investigation. Of that, $260,000 is disgorgement of her promotional payment, prejudgement interest, and a $1M penalty.

"This case is a reminder that, when celebrities or influencers endorse investment opportunities, including crypto asset securities, it doesn't mean that those investment products are right for all investors," said SEC Chair Gary Gensler. "We encourage investors to consider an investment's potential risks and opportunities in light of their own financial goals."

"Ms. Kardashian's case also serves as a reminder to celebrities and others that the law requires them to disclose to the public when and how much they are paid to promote investing in securities," he added.

The SEC put some serious resources into making an example out of Kardashian.

Today @SECGov, we charged Kim Kardashian for unlawfully touting a crypto security.

This case is a reminder that, when celebrities / influencers endorse investment opps, including crypto asset securities, it doesn't mean those investment products are right for all investors.

— Gary Gensler (@GaryGensler) October 3, 2022

Of course!