The labels will direct users to the platform's Climate Science Information Center, an existing hub that includes articles and data that "debunk common climate myths." Experts from George Mason University, the Yale Program on Climate Communication and the University of Cambridge will oversee the program.

The labels are an addition to Facebook's current practice of flagging posts with climate change misinformation. For now, the labels will appear on posts in the United Kingdom. It will soon come to more countries, including the United States.

This update represents Facebook's latest attempt to weed out lies about climate change as if embracing its role as an arbiter of truth. Previously, Founder and Chief Executive Officer Mark Zuckerberg had said the company must do away with regulating online speech after former President Donald Trump accused Twitter of censorship.

Now, Zuckerberg has argued that the best way to keep misinformation from spreading on Facebook is not only to flag and remove misleading posts but also to offer users accurate information from authoritative sources.

Facebook did not mention what kind of posts will be labeled, so it is not clear how peer-reviewed studies, news stories and opinion pieces will be classified under this new strategy.