It becomes the big town.

This, of course, defeats the point of living in – of moving to – a small town. You'd think those who move to small towns would be especially aware of this fact. But some of them get lonesome for the big towns – and big town attractions – they left behind and work to bring them to the small towns they came to. Of course, money is also usually involved. Big town attractions make a lot of it and that induces the people behind them to bring them to small towns, leveraging the very rural town qualities that their big-town events will, inevitably, ruin.

An example of this is a big town event styled FloydFest, a week-long "world music and arts festival" that attracts tens of thousands of people to small town Floyd County, Va. (where I live) which has (for now) just one stoplight in the entire county and fewer full-time residents than people who show up for the "fest," bringing with them big-town traffic, noise, litter and – more permanently – development.