"We care about making sure bad actors don't impact the shopping experience in our store for genuine customers," the company wrote in a Twitter post this week, announcing the start of the program. 

The site is already showing "Request Invitation" buttons on high demand items, like Sony's PS5. 

We first wrote about the launch of the program about 2 weeks ago, when it was announced. In an effort to "help prevent inventory shortages" and "price gouging" - which is basically the business model of every company in the U.S. right now - the online retailer said it sought to ensure that items are being purchased be genuine customers. 

The program is being launched with the PlayStation 5 and Xbox Series X game consoles, which both remain in high demand, that are sold and fulfilled by Amazon. 

The company told TechCrunch earlier this month: "We work hard every day to provide customers with low prices, vast selection, and fast delivery. This includes developing a shopping experience where customers can purchase the items they're interested in without having to worry about bad actors buying and reselling them at a much higher price."