The growing "Let's Go, Brandon" movement has expanded into a booming retail chain selling anti-President Biden merchandise. Business is thriving, and the small retail chain has big plans across the New England region.
"A customer came into one of our locations [Tuesday] and bought a Let's Go Brandon sticker and went out to his car and stuck it over his Biden sticker," Lambert said. "And that was it, he was just like, 'I'm done with this guy.'"
"People have buyer's remorse," he added. "Business is very, very good right now."
The Let's Go Brandon movement is a unique response to many Americans' discontent with the media and the Biden administration. The slogan is a modern equivalent of "Yankee Doodle Dandy" used by the colonists to show their defiance against England.
Let's Go Brandon movement began on Oct. 2. Race-car driver Brandon Brown won his first NASCAR Xfinity Series race. During the interview, NBC reporter Kelli Stavast's questions were drowned out by "F*** Joe Biden" chants. Stavast was quick to declare, "you can hear the chants from the crowd, 'Let's go, Brandon!"