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Iceland Skewers Mark Zuckerberg's Metaverse With New Tourism Ad

• https://gizmodo.com By Matt Novak

Iceland released a new tourism ad on Thursday, poking fun at Facebook's (sorry, Meta's) recent promises for how we're all going to live in the future. But Iceland's version of Mark Zuckerberg doesn't want to sell you on visiting the sci-fi dystopia that we were all warned about for decades. No, Iceland just wants you to see its geysers and stuff.

"Today I want to talk about a revolutionary approach on how to connect our world, without being super weird," the tour guide explains in the new ad.

"Some said it's not possible. Some said it's out of reach. To them, we say, it's already here. Seriously, look, it's right here," he says, gesturing out the window at the snowy scene behind him.


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