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In Phoenix, Million-Dollar Homes Can't Sell Fast Enough

• https://www.wsj.com, By Amy Gamerman

Elliot Swart spent his last day in Boston in June packing up his Jeep Wrangler for a four-day, one-way road trip to Phoenix.

Mr. Swart had been renting a one-bedroom apartment in the Prudential Center, which also was where 3Derm, the medical-software startup he co-founded, was based. When the coronavirus pandemic shut down his office, Mr. Swart, in the process of putting together a permanent remote engineering team, saw the opportunity for a major reboot.

"I always knew I loved Phoenix," said Mr. Swart, who is 29 and now the chief architect of Digital Diagnostics, which acquired 3Derm in August. "I love off-roading, I love the desert. I wanted to stop living life on hard mode, but at the same time, I still wanted a city with all the trappings of modernity."

Just before New Year's Eve, he closed on a four-bedroom home built into a mountain cliff with views of downtown Phoenix for $932,000. The home, in a gated community near North Mountain Park, has vaulted ceilings, a master suite with a balcony and a spacious wraparound patio with a cascading waterfall.

"It's near Sunnyslope, a neighborhood with a very good amount of socioeconomic diversity and plenty of shops and places to eat five-to-seven minutes away," Mr. Swart said. "As someone who is multiracial myself, it's nice to be in a place where I don't stand out like a sore thumb."


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