A threat intelligence firm called HYAS, a private company that tries to prevent or investigates hacks against its clients, is buying location data harvested from ordinary apps installed on peoples' phones around the world, and using it to unmask hackers. The company is a business, not a law enforcement agency, and claims to be able to track people to their "doorstep."

The news highlights the complex supply chain and sale of location data, traveling from apps whose users are in some cases unaware that the software is selling their location, through to data brokers, and finally to end clients who use the data itself. The news also shows that while some location firms repeatedly reassure the public that their data is focused on the high level, aggregated, pseudonymous tracking of groups of people, some companies do buy and use location data from a largely unregulated market explicitly for the purpose of identifying specific individuals.