The show's 14 year old main character, Luz Noceda, is portrayed as a normal teenager who goes to another world to become a witch. On the show, she has shown both attraction to male characters and recently with a recurring female character named Amity. 

It is revealed that Luz had intentions of asking the other female character to a prom-style event and the series shows the two of them sharing a dance together in an episode. 

The creator of the series, Dana Terrace, confirmed that the show was, in fact, alluding to an LGBTQ relationship.

She wrote on Twitter: "In [development] I was very open about my intention to put queer kids in the main cast. I'm a horrible liar so sneaking it in would've been hard. When we were greenlit I was told by certain Disney leadership that I could not represent any form of bi or gay relationship on the channel."

She says that Disney, who once pushed back on the idea, is now offering its support.