Lenders, seemingly unhappy with the vast avalanche of debt they've issued over the last decade, are now looking to "move the goalposts" in order to be able to lend even more money to even less creditworthy individuals.
Gone are the old days of relying on a consumer's borrowing history to determine creditworthiness, and instead lenders now look at such bizarre trivia as magazine subscriptions and phone bills to decide how much should be lent to potential borrowers. Banks like Goldman Sachs Group, Ally Financial and Discover are now experimenting with the new metrics.
The changes are seismic for many large banks, who spent the last 10 years targeting only extremely credit-worthy borrowers. But, as we all know too well, when that pool runs out the show must go on by any means possible. And that is how we got to no-doc loans and subprime CDOs just before the last bubble burst.