Google has found itself under fire for plans to limit the effectiveness of popular ad blocking extensions in Chrome. While Google says the changes are necessary to protect the "user experience" and improve extension security, developers and consumer advocates say the company's real motive is money and control.

As it stands, the Chrome web store currently offers users a wide variety of ad blocking extensions that can help curtail the volume and nosiness of online advertising. From Adblock to Ghostery, such extensions make it harder for ad networks to build a detailed profile of your online activities or serve you behavioral ads based on your daily browsing habits.