Prominent Conservative Party fundraiser Richard Tice has agreed to become the chairman of the party as it gears up for EU Parliamentary elections.

Farage officially launched the party during an event in Coventry on Friday that was well-attended.

During an interview before the event, Farage introduced the new party as a 'mirror' of UKIP on policies, but without what he described as the Islamophobic, far-right faction.

Farage, who has been credited as one of the godfathers of Brexit, left UKIP, the party that he helped create and build into a force on the right of British politics, claiming that the party had been taken over by racists and Islamophobes and that its brand was now 'tarnished'.

He promised the Brexit Party would be "deeply intolerant of all intolerance" and would represent a cross-section of society.