The crypto community generally wow'd at the ecosystem's arrival, its maturity, in having the idea put in front of tens of millions of people (maybe even billions). However, is this really an advancement, or is it just another cynical corporate ploy to exploit a little understood technology?  

Millions are Exposed to Blockchain Technology During World Cup

With a good old fashioned blow out in evidence on the pitch, 2018 World Cup fans watching on television around the world were confronted with perhaps something slightly more interesting, the word 'blockchain'. Zug, Switzerland's Hyundai Digital Asset Company paid to air a 35 second spot highlighting its products through their use of technology underpinning cryptocurrencies such as Bitcoin.