Corporate tracking of your online activity is about to get even more invasive.

Internet service providers will soon be automatically able to collect information on browsing habits, health information, and other sensitive data from its users after the House of Representatives on Tuesday approved a repeal of protections put in place under the Obama administration. On a 215-205 vote, largely along party lines, the House voted undo these Obama-era broadband privacy rules that govern the behavior of internet service providers.

The rules, passed by the Federal Communications Commission, had required users to explicitly opt into data collection by internet service providers. Without these protections, companies like Comcast CMCSA, +0.35% Time Warner TWC, -0.09%   and Verizon VZ, -0.08%   will be allowed to collect user browsing history, alter search results and monitor other online activity to sell the data to advertisers. (None of these companies responded to requests for comment.)