German companies, including BMW, are pulling ads from Breitbart.com in response to the Kein Geld Für Rechts (No Money For the Right) movement spearheaded by social justice warriors on Twitter.

Deutsche Telekom, which operates as T-Mobile in the U.S., said it "very much regrets" its ads appearing on Breitbart after the German newspaper Deutsche Welle claimed the conservative outlet "is often branded a far-right hate site."

The cellular company "does not tolerate discriminatory actions or statements in any way," a company representative said. "We reacted immediately, taken the ads off and put the site on a blacklist."

Additionally, the German food chain Vapiano, which owns Italian restaurants across the U.S., claimed "the positions held by Breitbart.com contrast with Vapiano's values, such as openness and tolerance."