It started years ago with a NY Magazine article published in September 2009 which first "unmasked" the people behind Zero Hedge with the "The Dow Zero Insurgency: The nothing-can-be-believed chaos of the financial crisis created a golden opportunity for a blog run by a mysterious ex-hedge-funder with a dodgy past and conspiracy theories to burn" in which we were presented as a bunch of "conspiracy theory" tin foil hat paranoid loons.

We are ok with being typecast as "conspiracy theorists" as these "theories" tend to become "conspiracy fact" months to years later.

Others, such as "academics who defend Wall Street to reap rewards" had taken on a different approach, accusing the website of being a "Russian information operation", supporting pro-Russian interests, which allegedly involved KGB and even Putin ties, simply because we refused to follow the pro-US script. We are certainly ok with being the object of other's conspiracy theories, in this case completely false ones since we have never been in contact with anyone in Russia, or the US, or any government for that matter. We have also never accepted a dollar of outside funding from either public or private organization - we have prided ourselves in our financial independence because we have been profitable since inception.

Which brings us to the latest "outing" of Zero Hedge, this time from none other than Bloomberg which this morning leads with "Unmasking the Men Behind Zero Hedge, Wall Street's Renegade Blog" in which it makes the tacit admission that "Bloomberg LP competes with Zero Hedge in providing financial news and information."