Seattle-based coffee giant Starbucks SBUX -1.29% has just announced that it will now extend a 100% tuition-free four-year college benefit to the spouse or child of every U.S. veteran or active military reservist employed 20 or more hours a week.

This new benefit, whose zero-tuition price point results from a 42-58 partnership between ASU and Starbucks, will be an additional benefit atop the previously-announced college benefit (also four years, 100% tuition free) that Starbucks extends to every employee who works 20 hours per week or more, which is offered through the online campus of Arizona State University (ASU), an accredited (and generally well-respected) institution, in an approach that has been lauded by the leadership of the U.S. Department of Education.