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IPFS News Link • Food

Former McDonald's Exec Joins Board Of Beyond Meat, Promotes Plant-based Diet

• True Activist

Don Thompson, the former CEO of McDonald's, has seen the future of meat and has decided it's plant-based. 

After McDonald's experienced a lull in sales earlier this March, Thompson left the fast-food giant and joined the board of Beyond Meat. The California startup company seeks to supplant beef and chicken and eggs with plant-based alternatives. 

Already in over 7,500 stores in the US, the company is championing alternatives to meat and dairy and finding success among the public.

Thompson's non-compete clause with McDonald's extends another two years, but will not affect his involvement with Beyond Meat. After all, one is serving low-quality, processed fare, and the other is persuading consumers to care about their health in a tasty way.

Said CEO of Beyond Meat, Ethan Brown:

"We look forward to working with Don to bring our plant-based meats to consumers here in the United States and abroad." 

Products from the faux meat company are presently being sold in Whole Foods, Target, and Safeway, and as of last month, Walmart.


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