Frustrated, and without any forethought, Campanello added what would turn out to be a propitious statement to that post:

"If you are a user of opiates or heroin, let us help you. We know you do not want this addiction. We have resources here in the City that can and will make a difference in your life. Do not become a statistic."

The response was immediate and overwhelmingly positive. Where one of Campanello's typical posts would collect, perhaps, a dozen 'likes' — this post garnered 1,234 likes and, according to the Washington Post, "more views than there were people in the city."

Obviously, he'd hit on the crux of a problem with the different approach that was sorely needed.