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IPFS News Link • Currencies

Designers Compete to Create Global Cryptocurrency Brand

• https://bitcoinmagazine.com, by JACOB DONNELLY

Brand Me Crypto, a design contest sponsored by Vogogo and Cryptsy, is hoping that one concise brand can be created that will epitomize the true brand of cryptocurrency.

"I found myself and our designers struggling to visually articulate cryptocurrency as a whole without inundating our designs with 5+ more coins just to communicate the overarching cryptocurrency conversation and message," said Chantel Meeley, head of marketing and creative at Vogogo.

But it wasn't as simple as just hiring a design firm to come up with a few different concepts. It was important that Brand Me Crypto kept true to the culture that has sprung up from cryptocurrencies. As it says on its website, it needed to be "designed by the people, for the people."

The two companies joined forces and launched the Brand Me Crypto initiative on October 28, 2014, inviting designers from around the world to submit their concepts. At the end of the contest, designers from 89 countries across five continents had submitted their ideas of what the brand should be.