Foria, which contains marijuana extract, claims the relaxing properties of cannabis will help women have better and more satisfying sex. It's been available for a few months in California, but only to people with a medical marijuana card and doctor's recommendation. The edible coconut oil-based spray — users spritz it on their genitals about 30 minutes before sex — goes on sale to the general public in Colorado next week at an Aspen marijuana boutique.

Foria, from Aphrodite Group, a California medical marijuana cooperative, is the latest in a burgeoning line of marijuana-infused products, from lotions to candies to patches. And while there's little scientific evidence to back up their efficacy, scientists say marijuana's long history of use gives significant credibility to the concept.

"Cannabis is an aphrodisiac," said Genifer Murray, CEO of CannLabs, one of the nation's largest marijuana-testing companies. "And there's a lot of nerves down there."

What sets Foria apart, industry experts say, is its slick marketing campaign that's driving significant interest from customers. The company is launching Foria in Colorado at the X Games in Aspen, which begin Jan. 22. A video on the company's website features women speaking openly about how they use it and its effects. Foria claims to be the first sexual lubricant designed specifically to improve sex for women.