Breasts often begin to dip between the ages of 35 and 40, and the process can be accelerated by weight-gain and breastfeeding. Although often deemed an exercise in vanity, breast lift procedures can have a positive mental effect on patients.

According to the American Society of Plastic Surgeons (ASPS), the number of breast lift procedures are growing at twice the rate of breast implant procedures and have increased by 70 percent since 2000. The ASPS says that over 90,000 breast lift procedures were carried out by its practitioners alone in 2013.

Despite this, CEO of Orbix Yossi Mazel says that existing breast lift procedures will often not stop the breast from beginning to sag again afterwards. Mazel says that the new approach by Orbix can stop this.