From brands like J.Crew and White + Warren, the sweaters are placed at the desks of The Huffington Post staffers who can swap or trade them before posing for an annual group photo.

When The Huffington Post was sold for $315 million nearly three years ago, Huffington told her new boss, AOL Inc Chief Executive Tim Armstrong, that they had to uphold the tradition she started when she launched the site in 2005 and personally selected sweaters for her handful of employees.