Early one October morning two years ago, Lee unleashed his project, Litecoin, onto an online universe that was still coming to terms with its more famous progenitor, and though Litecoin is still firmly rooted in the Bitcoin code base, it has found a place in the world, showing just how strong the appetite is for a new breed money.

Government regulation may put the squeeze on Bitcoin — and perhaps Litecoin too. But digital currency will continue to evolve and grow. It’s what so much of the world wants.

 

Although its dwarfed by Bitcoin’s popularity, people seem to like Litecoin because it’s a more credible alternative to the growing list of Bitcoin imitators, which Lee saw as either technologically challenged or straight up pump-and-dump scams. “I wanted to create something that is kind of silver to Bitcoin’s gold,” says Lee, who left Google last month to seek his fortune in the wild west of alternative digital currencies.