James Cameron wants everyone to adopt “5-D,” a term coined by the film and television industry to describe shooting in 2-D and 3-D simultaneously.

Broadcast 3-D is often seen as the bastard stepchild of the TV world. It’s been too expensive, and 3-D operators have mostly been unable to score prime camera positions (like, for instance, right under the hoop at a basketball game). The Avatar director’s company, the Cameron Pace Group, hopes to change things with a new line of cameras that broadcast both 2-D and 3-D signals and can be operated by a single person.

“3-D [television] would be stillborn if you had to do a separate 3-D production and a 2-D production of the same event,” says Cameron in Wired’s video interview above. “It was never going to make sense — you had to have an integrated production.”