Because so
many swaps are informal, the size of the small business barter economy
is hard to gauge. But Bob Meyer, publisher of Barter
News in Mission Viejo, Calif., was willing to take a crack
at it. Meyer estimates that 1 million small businesses are involved
in barter, either informally or through exchanges, with a volume
of transactions approaching $20 billion annually. This figure combines
the $10 billion that IRTA attributes to exchange trades with Meyer's
conservative estimate that informal barter accounts for another
$10 billion.
Typically,
bartering activity spikes during economic downturns. Meyer expects
the total volume of U.S. barter transactions to grow 10% this year
(historically the annual growth rate has hovered around 5%). "Right
now many small businesses
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